A Tough-Love Letter to Indie Bands from a Journalist

Picture this: you’ve just gotten a job as a music journalist (congratulations on your new job, your pay is nothing), and your editor sent you a link for your first assignment: an album review. It’s an independent band—cool, you support the unsigned scene. You pop in your headphones, and you’re really liking the sound of this new band. You start off by writing an introduction paragraph with some biographical information. You didn’t get an EPK (electronic press kit), and the band doesn’t have a Wikipedia page. “No problem,” you think, “I’ll just look on their website.” Yet when you find the site, the only tabs are “merch,” “tour,” and “music.” But you aren’t panicking yet. You’ve been trained

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