April 9, 2018

If you’ve ever released songs into the universe, you know it’s more than just the music.

With so much content out there today, the if-you-build-it-they-will-come mentality won’t get anyone too far, unless “they” know where to find “it” (“it” being your music).

Truth is,...

November 20, 2017

You’ve spent hours writing songs, pouring your heart into each melody and lyric, so you take your music to the studio. These songs are good… I mean, you’re really feeling it. Every song is an expression of yourself, a tiny glimpse into the window of your soul & people...

October 16, 2017

Music branding lessons for new artists.

Whether we’re driving, checking email or just surfing the web, it can feel like the whole world is trying to sell us something. Digital marketing experts estimate we see 4,000-10,000 ads per day, so naturally we can’t remember all...

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Music Insight Series // alexrainbirdMusic

February 23, 2018

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