THE
MARKETING
MIXTAPE

What you'll learn -
 

• How to reveal what sets your music apart so you can stand out
   

• A few guiding principles to help make decision-making a LOT easier
   

• Our MIX Method approach to help bring your vision to life 
   

• Our "Music Release Sequence" to help cover release blind spots 
   

• What it means to be "Right On Track" leading up to your release 

MUSIC RELEASE PLANNING

BRANDING ESSENTIALS

What you'll learn - 
 

• Branding elements that will help set your music brand apart
   

• ​How to make clean, quality graphics without hiring a designer 
   

• Ways to create a website without hiring a website designer  ​
   

• How to seize opportunities to stand out when you perform live ​
   

• How to spice up your music release show to make it memorable

What you'll learn -
 

• What P.R. even means 
   

• ​Time needed for best results from PR Campaign
   

• How to find journalists who want to write about you
   

• How to make a strong first impression to journalists 
   

• How to write an email that will actually get opened
   

• How to get press without hiring a publicist

PUBLIC RELATIONS
STRATEGY

SOCIAL MEDIA
STRATEGY

What you'll learn - 
 

• An easy way to think about posting content around a music release  
   

• How to figure out what type of content will perform best for your band 
   

• How to create content easily instead of pretending it doesn’t exist
   

• How to plan & schedule posts so you can socialize while you sleep
   

• How to get in front of new fans and engage the fans you have 

What you'll learn -
 

• How to identify playlists relevant to your song/style
   

• How to find curators for playlists your "perfect fans" like most 
   

• ​How to contact curators in charge of playlists where you want to be
   

• ​How to keep track of info for playlists & curator contact information 
   

• What to put in your email so curators actually open it 
   

• ​How to maximize opportunity when you get a feature 

PLAYLIST PLACEMENT
STRATEGY

SHOW PROMO
STRATEGY

What you'll learn - 
 

• How to create promotional content that'll speak to your "perfect fans"  
   

• Ways to promote your event both online & in relevant communities 
   

• Creative ways to spark interest in the areas where you'll be playing
   

• Free ways to build a buzz around your event and build momentum 
   

• Strategies to identify brands and key players to be part of your efforts 

BOOKING STRATEGY

What you'll learn -
 

• How to create a solid first impression for booking agents, digitally 
   

• Ways to identify venues who are on the hunt for acts just like yours
   

• Hacks to speed up your search efforts when looking for venues
   

• Organizational tools to help you plan a tour & keep track of details 
   

• Ways to connect with bands to put together a killer local/touring set 
   

• What to put in your email & EPK so the right people pay attention  

AUDIENCE GROWTH
STRATEGY

What you'll learn -
 

• Easy ways to think about paid + earned media tactics for growth 
   

• Free strategies to put your music brand in front of potential fans
   

• Paid strategies to help accelerate your audience growth (#'s) online  
   

• How to make the most of your existing resources to create content 
   

• Ways to maximize opportunity online & onstage to grow your fanbase
   

• Creative ways to spark engagement with new & existing audiences

What you'll learn -
​

• How to identify potential brand partners that make sense for your brand  
   

• What materials you'll want to compile to make a good first impression 
   

• How to package your brands offerings to make a compelling "ask"  
   

• What to expect from a partnership and how to negotiate the terms 
   

• Creative ways to maximize opportunity through brand partnerships 

BRAND PARTNER 
STRATEGY

FACEBOOK AD STRATEGY

What you'll learn -
​

• What key insights are relevant to you before you make an ad 
   

• How to navigate Facebook to find what you actually need to use 
   

• Hacks to get insider data & descriptions about your perfect fan
   

• How to create an ad from scratch using resources you already have
   

• How to run a campaign effectively to get the best results possible