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M U S I C    P R O M O    P A R T I E S

Public Relations

WANT US TO SAVE YOU A SEAT?

PR CHILL PARTY (SEATS LEFT: 8)

  • Duration // 6 weeks

  • Date // Tuesdays, January 5th - February 9th 

  • Time // 1-2 p.m. EST 

  • Location // Remote (Zoom) 

  • Cost // $150 

 

PR BLITZ PARTY (SEATS LEFT: 8)

  • Duration // 3 weeks

  • Date // Tuesdays, January 5th - February 9th

  • Time // 5-7 p.m. EST

  • Location // Remote (Zoom) 

  • Cost // $250

WHAT WE'LL COVER  

1 - STORYTELLING 
We'll explore how to reveal the heart behind your story, what may resonate best and how to tell your story with others through an effective press release. 

2 - CONNECTIONS

We'll work through how to identify industry connections (no matter who you know/don't know yet) using SEO and free resources you can already access. ​

3 - THE PITCH

We'll look at effective email templates, do's/don'ts and how you can get someone's attention, fast.

 

4 - EMAILS
We'll cover best practices for email strategy, to include free software integrations to simplify the process.

 

5 - OPPORTUNITY

We'll uncover ways to pursue additional opportunities for coverage to help bolster your release. 

 

6 - LAUNCH

We'll discuss how to maximize press coverage on release day & beyond to set you up for future success. 

Social Media

WANT US TO SAVE YOU A SEAT?

SM CHILL PARTY (SEATS LEFT: 8)

  • Duration // 6 weeks

  • Date // Thursdays, January 7th - February 11th 

  • Time // 1-2 p.m. EST 

  • Location // Remote (Zoom) 

  • Cost // $150 

SM BLITZ PARTY (SEATS LEFT: 8)

  • Duration // 3 weeks

  • Date // Thursdays, January 7th - February 11th

  • Time // 5-7 p.m. EST 

  • Location // Remote (Zoom) 

  • Cost // $250 

WHAT WE'LL COVER:

1 - VIBE & VISION

We'll explore how to uncover the heart behind your branding as you think about your ideal fans.  

2 - CONTENT PLANNING

We'll cover best practices and tools to help streamline & simplify how you think about content.

3 - CONTENT CREATION

We'll get into how you can use free tools you already have to create quality content for social media so don't have to outsource it or ask for help.  

4 - AWARENESS

We'll discuss effective ways to get your social media content in front of potential audiences using both free & paid-ad options on social media.  

 

5 - ENGAGEMENT

We'll talk about how to keep your fans actively interested in your content once they follow you. 

6 - LAUNCH

We'll discuss ways to maximize opportunity on release day & beyond, to help set you up for future success. 

A NOTE FROM THE INSTRUCTOR ♪♫

With a masters degree in business & brand strategy from the nationally-ranked VCU Brandcenter, drawing on my experience working in the music industry label/radio side (Capitol Records & iHeartMedia Inc.), in the trenches with 100+ bands since founding The Marketing Mixtape in 2014, working alongside nationally-known and award-winning brands as a strategist and publicist & with an insatiable passion for inspiring the dreamers, I'm excited to help you have a memorable music release.

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The Marketing Mixtape - Music Promo Made Simple

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Richmond, Virginia

805 Glenburnie Rd #8221
Richmond, VA 23226