for immediate release:
Olivia Castriota Kills It With "Kills Me"

(photo credit: Dina Vibes @dinavibes_ & Dylan Perlot @DylanPerlot)

 

STREAM “KILLS ME” ON SPOTIFY

Very few of us keep journals with the purpose of turning it into a hit song one day, but that kind of vulnerability is why Olivia Castriota’s songwriting hits such an emotional chord. Drawing from pop and soul influences, as well as the vibrancy and grit that comes with living in New York City, Olivia brings every ounce of emotion to her latest release, “Kills Me," a deeply personal single about her experiences with the cycle of a destructive relationship. PopDust says: “Kills Me is an incandescent emotional beast of a song that cuts close to home for anyone who has ever had a broken heart.”

 

“The first draft of this song was a journal entry that I wrote the day we finally ended it,” says Castriota. “We woke up at 5:00AM and said a final cold goodbye, I packed a weekend bag and took a Greyhound bus out of town. Everything hurt, and the only thing I could think to do was write it down. It was so intense that I could barely read it afterwards. Three years later, I finally felt strong enough to revisit those feelings. As I reread the words from my past self, and felt the familiar pain all over again, I knew it was time to put it to music."

 

Olivia cites female pop artists like Tove Lo, Anne Marie, Donna Missal and Bishop Briggs as her influences. If you’re noticing a trend of women who speak their minds in this list, it’s because she admires their strength and outspokenness, in addition to their music. Key players on “Kills Me” are up-and-coming producer Kyle Burke and background vocalist Camille Trust.

 

In addition to her impressive pipes and powerful songwriting, Olivia’s hustle stands out. She has over 50 thousand streams on Spotify, and her debut album, All At Once, peaked at #2 on iTunes US New Album Release Charts. She frequents The Apollo Theater, stealing the stage five times for their Amateur Night over the past four years. Grammy Winner, Vlado Kolenic describes her as, “one of the most talented vocalists [he’s] worked with in years!"

 

It’s with this extensive industry experience that Castriota feels ready to release such a revealing track. Portions of the song are taken directly from her Greyhound trip, and while Olivia has grown from the break-up, she wants the song to serve as a snapshot of the pain she felt during the split. “It’s a song about heartbreak and knowing when a relationship has come to an end,” she explained, “Even though we don’t want it to be true, sometimes we outgrow people and it’s okay. It fucking hurts, but it's okay.”


To see Olivia turn this day of destruction into a soulful work of art be sure to check out out the official music video “Kills Me” below.

For fans of: Anne Marie, Tove Lo, Bishop Briggs

MEDIA TOOLS

VIEW: EPK (includes bio, song, photo)

RELEASE DATE: November 2, 2018

TAGS TO COPY/PASTE:  The Marketing Mixtape, pop, soul, Olivia Castriota

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For additional information, product or to request an interview:

Whitney Asher | Mixtape PR

Phone: 703-344-4160

Email: whitney@themarketingmixtape.com

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