for immediate release:

Richmond, VA brother-sister duo returns after hiatus

with their latest highly anticipated release, “Boosie Pop.”

Duo's Unexpected Return Reawakens Cult-like Fan Following 

Screen Shot 2019-05-08 at 6.02.20 AM.png

Watch: "Boosie Pop" (Release Date: May 17th, 2019) 

It sounds like The Northerners are truly coming into their own, they’re harnessing their own sound. The rise of The Northerners has been swift, and they are challenged by no other band because their sound is unique to this city.

— RVA Mag

May 8th, 2019: Returning with a statement after a nearly-4-year hiatus, The Northerners are sharing a video for their long-anticipated release, “Boosie Pop.” The song is a local homecoming of sorts for the Richmond, VA brother-sister led band. “Boosie Pop” is one of 3 singles to be released in the next few months. The video was filmed locally in collaboration with production studio Mad Box Made.


“Boosie Pop” sets an empowering tone for the band’s highly-anticipated return. An empowering song about making choices in spite of doubt, “Boosie Pop” also marks sister Ally Khoury’s (vocals) return to Richmond. Justin Khoury (guitar, keys, vocals) explains that the song came to him “after a meditation session in the middle of winter with no one around.” The band had broken up despite local and regional momentum. The lyrics and video show a serious turn for a band known for their raucous live shows, but also assert that the brother-sister duo is ready to continue touring and spreading their blues-inflected sound beyond Richmond.


“Boosie Pop” also asserts that The Northerners have refined what they do best: Justin’s ability to write a classic, timeless song and Ally’s wide range and soulful voice. The locally-minded duo, who are both advocates for Richmond’s buzzing artistic scene, chose Mad Box Made to create the video.


The Northerners are brother and sister Justin (guitar, keys, vocals) and Ally Khoury (vocals). Originally from New Jersey, the two began their music career in Richmond, Va in 2012. As NJ natives, ‘The Northerners’ became a natural moniker for the duo whose soulful sound captivated Richmond’s southern scene. Before long, the band expanded and were selling out shows at storied local venues such as The Camel.





Since 2012 The Northerners have opened for Lord Huron, held a residency at iconic The Camel in Richmond, and performed throughout the East Coast.  Justin explains that he and Ally were playing open mics when they decided to put a band together. “We landed our first gig at The Camel as an acoustic duo, then we put a band together and booked 100 shows our first year,” he explains of their rapid regional success. The band was soon noticed by Disney director Adam Blake, who created a choreographed ice show around their original music.

To to learn more, visit The Northerners' EPK: 

For fans of :

Janis Joplin, Of Monsters and Men, 60s and 70s folk rock.



RELEASE DATE:  "Boosie Pop" (music video) - May 17th, 2019


Website I Facebook I Instagram I YoutubeSpotify


For additional information, product or to request an interview:

Whitney Asher | Publicist 

Phone: 703-344-4160


Are you a fan of freebies? We hear ya.
 Sign up to receive a list of our favorite (free!) resources.

The Marketing Mixtape - Music Promo Made Simple

©2015-2020 Made with ♪♫ by The Marketing Mixtape

  • Facebook - White Circle
  • Instagram - White Circle
  • Twitter - White Circle
  • YouTube




We're listening... 

Richmond, Virginia

805 Glenburnie Rd #8221
Richmond, VA 23226